For every selfie taken with the dapper St. Nick posted to social media with the hashtag "#YorkdaleFashionSanta," the mall will donate one dollar to charity
A mall in Canada put a twist on a tried-and-true Christmas tradition and is offering a chance to take a selfie with a different kind of Santa Claus.
The Yorkdale Mall in Toronto has made it possible for shoppers to take a selfie with a younger, thinner and stylish “Fashion Santa” as part of a charity campaign.
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For every selfie taken with St. Nick, played by model Paul Mason, and posted to social media with the hashtag “#YorkdaleFashionSanta,” the mall will donate one dollar to the Sick Kids Foundation, up to $10,000.
Mason has been a fashion model for 30 years and collaborated with the mall to develop the character.
Read: Kind-Hearted Santa Uses Sign Language to Discuss Presents with Little Girl
Though sitting in this Santa’s lap is not an option, Yorkdale Mall’s dapper version of Kris Kringle can be counted on to dress smartly and provide tips on fashion.
Watch Below: Baby Boy Born with Half a Skull Takes Heart-Melting Picture with Santa
