There's shocking, just-discovered video of Balloon Dad Richard Heene shoving a cigar into his baby boy's mouth, as the infant's little face twists in disgust.

Richard Heene uses a creepy baby-talk voice to coax a reaction out of the newborn. And there's a beer bottle positioned in the baby's mouth! Heene's wife, Mayumi, can be heard in the background trying to stop her husband.

The infant in the video is Bradford, the Heenes' first child, who's now 10-years-old. It's a disturbing look at the Heenes long before they would find themselves at the center of a national uproar over their alleged Balloon Boy hoax.

The baby was left lying on the set, cranky and in tears. At the time, the family was living in a chaotic Los Angeles office.

It seems that Richard Heene's attempts to do something outrageous for the cameras started long before the Balloon Boy incident.