The Bronco is now owned by Mike Gilbert, Simpson's former sports agent, who last gave Inside Edition a first-hand look at the SUV known around the world.
The infamous white Ford Bronco used in O.J. Simpson’s slow-speed chase 23 years ago will have the spotlight once more, as the SUV will reportedly be featured on the reality TV show Pawn Stars.
On June 17, 1994, five days after Simpson’s ex-wife, Nicole Brown, and her friend Ron Goldman were murdered, Simpson hid in the rear of the 1993 Bronco as his friend and former teammate, Allen Cedric “A.C.” Cowlings, drove down Los Angeles’ 405 Freeway.
More than a dozen California Highway Patrol units and Los Angeles police squad cars chased after the Bronco in the pursuit, which ended with Simpson’s arrest for the killings at his mansion.
A year later, he was found not guilty in what was widely known as "the trial of the century."
Read: Owner of O.J. Simpson's White Bronco: I've Been Offered $300,000 For It
The car disappeared from the public eye for more than 20 years, but will resurface on TV during an episode of Pawn Stars, an History Channel series set at World Famous Gold & Silver Pawn Shop in Las Vegas.
“Not many people realize it’s for sale... and I just thought it was a really cool thing to put on the show,” World Famous Gold & Silver Pawn Shop co-owner Rick Harrison told the New York Post.
Harrison said he had previously turned down items connected to Simpson and called the upcoming episode “conflicting.”
“I never glorify gangsters or murderers on the show... and I think O.J. is a douchebag... who did some really bad things. I’m a dad with six kids and I’m trying to teach each of them a little bit of morality,” he said. “But I felt it would be good for the show and I figured I’d give it a shot.”
The Bronco is now owned by Mike Gilbert, Simpson’s former sports agent, who gave Inside Edition a first-hand look at the SUV known around the world last year.
“It brings back memories of a different time,” Gilbert said of the car, which he had driven only 20 miles since he and some partners bought the car from Cowlings.
Read: O.J. Simpson's White Bronco Has Finally Been Found And It's in Prime Condition
Gilbert told Inside Edition at the time that he had been offered as much as $300,000 for the vehicle, but planned to place the car at a crime museum in Tennessee.
“It’s part of American history,” he told Inside Edition.
But Harrison said he was contacted by Gilbert, who was now interested in selling the car.
“It’s in amazing shape,” Harrison told The Post. “I drove it around and it felt a little odd, but it runs great... I’m a superstitious guy and I got a little bad mojo [from the Bronco]... But it was an interesting day of filming.”
The episode, “If the Pawn Don’t Fit,” will air Monday.
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