It was the dress that launched Google Images.
It was the dress that launched Google Images. Nearly 20 years after first wearing it, Jennifer Lopez rocked a strikingly similar frock down Versace’s runway during their Spring 2020 show, to close out Milan Fashion Week.
She wore an updated version of the jungle green leaf print “naked” dress and was met with a standing ovation. Lopez originally wore the stunning number during the Grammy Awards in 2000.
In a video on her YouTube channel, Lopez reflected on the moment she stepped out of her car at the awards ceremony 19 years ago. “It was a frenzy. The flashes started going in a way that it’s not usually. There was an extra kinetic energy there. I was like what the hell is going on? I had no idea it was about this dress.”
The dress was so popular, it caused Google to create Google Images.
“People wanted more than just text. This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention,” former Google CEO and chairman Eric Schmidt told Project Syndicate in 2015. “At the time, it was the most popular search query we had ever seen. But we had no surefire way of getting users exactly what they wanted: JLo wearing that dress. Google Image Search was born.”
Google Images made its debut in July 2001. According to GQ, Versace reached out to the tech giant and they worked together on the runway show.
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