How Do They Make the World Cup Trophy?

Teams playing in the World Cup are vying for fame, glory and the thrill of victory. Aside from all that stuff, the champion team also gets a trophy. It’s one of the most coveted prizes in the world, and it’s made in a humble building on the outskirts of the Italian city of Milan. That’s the headquarters of GDE Bertoni, a small family firm that’s been crafting the trophies for 50 years. It was designed by Bertoni’s artistic director – a sculptor named Silvio Gazzaniga – back in 1971.