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Makeup Industry Looking at Large Losses As Lots Opt for Natural Look in Lockdown
May 13, 2020
All dolled up with nowhere to go? Then why bother with the makeup? That’s what many women seem to be thinking as the cosmetics industry is taking a major hit, with retailers like Sephora seeing a 14% drop in sales since the beginning of the pandemic. Will this mean that people start to embrace a more “natural look” after lockdown restrictions are lifted? Jackie DeAngelis from Fox Business doesn’t think so - she predicts makeup sales will bounce back once stay-at-home orders are rolled back.