Why Are Pokemon Cards in Such High Demand 20 Years After They Became Popular?

Pokémon’s popularity is experiencing a resurgence, with some of the trading cards selling for hundreds of thousands of dollars. People are waiting in long lines just to get the newest releases, and scalpers are cleaning out shelves. Target stopped selling the cards in stores altogether after a fight broke out. Former attorney Lee Steinfeld, 34, is a social media influencer who films himself opening new packs of cards. He opened one during our interview, and ended up getting a really good card.