Why Are Super Bowl Ads Such a Big Deal?

Super Bowl commercials are arguably just as exciting as the game. But why are they a big deal? Advertisers are getting increasingly creative with their advertising using social media and celebs. And when a brand gets you on board, they continue selling to you well after the commercial ends. “It's a time when the most people in the U.S. come together and watch content and there's really nothing that can match it,” expert Alix Barasch said. Inside Edition Digital has more.